SKILLS

Harris for President | Wilmington, Delaware

Senior Video Producer Paid/Organic Media

07/2024 - 11/2024

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• Produced, directed, and edited Vice President Kamala Harris's last organic production, a barbershop roundtable in Philadelphia, which reached 500 thousand views in under 48 hours.

• Edited 46 creatives, within 24 hours, to help the campaign make U.S. History by having the largest single day fundraising record by raising 81 million dollars.

• Edited over 200 creatives behind the Harris-Walz's campaign $500 million digital ad investment by producing high-performing paid media ads, engaging fundraising content, and polished audio spots.

• Assisted as a Sound Designer in over 30 creative projects by adding sound effects, laying music, and cleaning audio for the final product.

• Produced, directed, and edited a viral paid ad (Red Balloon Pop) that reached over 50 million organic views and XX paid media views. Was featured on CNN, FOX News, and many other influencer mediums.

• Rapidly and confidentially edited and sound-designed Governor Walz's running mate announcement video and the creative was ready to launch three hours after the news broke.

• Produced and edited fun, energetic creatives for social media pages: @KamalaHarris, @TimWalz, @DouglasEmhoff.

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Biden for President | Wilmington, DE

Video Editor/Producer

06/2024 - 07/2024

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• Was responsible for editing creatives that helped contribute to over 160 million dollars in fundraising within a 2-month span on the campaign.

• Simultaneously, I edited six different infomercial creatives until one was selected to do a final pass for a rapid response launch.

• Sound-designed over 50 creatives by adding sound effects, selecting music, and/or cleaning audio for the final product.

• Accumulated over 10 million views by creating high-energy rally highlights and important keynotes for @JoeBiden Instagram page.

• Sourced footage, news articles, archive photos, and scouted music to create paid media spots to run nationally.

• Edited paid media creatives that launched nationally via broadcast, streaming apps, and social media.

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HBCU Week Foundation, Inc | Wilmington, DE

Creative Director

08/2020 - Current

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• Produced over 300 creatives that engaged with HBCU supporters, sponsors and partners to gain the presence of 15,000 thousand attendees.

• Improved the social media page by increasing the amount of impressions tenfold and the amount of followers threefold on social media platforms, with engaging content produced and edited by me.

• Develop marketing media strategies with third-party global and national partners, such as Disney, ESPN, Sallie Mae, AstraZeneca, and more.

• Using Salesforce CRM, I developed and executed a marketing strategy to assist the organization in succeeding with over $70,000,000 in scholarships offered to high school students for the within 4 years.

• Created marketing and event designs for 11 events within a week, and also directed the ROS and media team for the high-production events.

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JACK LIFE Insurance | Philadelphia, PA

Head of Media

03/2019 - 12/2023​

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• Produced and edited over 500 high-quality videos for marketing campaigns and social media platforms that selectively promote Jack Life Insurance services and brand.

• Led the marketing team to develop and implement video marketing campaigns via Facebook Ads, Google Ads, and Hulu that promote Jack Life Insurance products.

• Develop creative and engaging social media content that aligns with Jack Life Insurance's brand identity and attracts the target audience and consumers.

• Manage and optimize the distribution of video content across various social media platforms to maximize reach and engagement.